'Now to Him Who, by in consequence of the action of His power that is at work within us,
is able to carry out His purpose and do superabundantly,
far over and above all that we dare ask or think, infinitely
beyond our highest prayers, desires, thoughts, hopes, or dreams."
Ephesians 3:20

How much does an Argentine musician to be popular on YouTube?

Local artists may request payment for the amount of reproductions that have their music;already part of half of the ten productions more views on the Google platform last year

Five of the ten most viewed by YouTube users Argentine productions were videoclips
Five of the ten most viewed by YouTube users Argentine productions were music videos. Photo: AP
 The main objective of every musician who wants to devote himself undoubtedly is “live music” and “buy youtube hits”, a phrase a bit trite but, although at first glance it seems easy to achieve in other countries where some musical formulas can become millionaires within months to unknown artists in Argentina is reserved for very few.

So far, and once the artist achieved some significance, there were only a few and classical methods for the long-awaited royalties for copyright: through record sales and broadcast media, of course, if the musician had all his works properly registered.

Luckily for them and their music, the Argentina Society of Authors and Composers (SADAIC ) he reported that after reaching an agreement with the service video playbackYouTube , Argentinean musicians begin to swell their payments for royalties, with visits their music videos. In fact, SADAIC reported it paid once earnings period 2012 to registered artists.

How would charge a musician plays on YouTube

According to informed scale for the first settlement period pertaining to 2012, the rate of payment of royalties for reproductions on YouTube was as follows:

January / March 2012: $ 0.000225 per visit

April / June 2012 $ 0.000338 per visit

July / September 2012 $ 0.00117 per visit

October / December 2012 $ 0.000441 per visit

This means that musicians who have managed to overcome the top of 20,000 visits, perceived similar sums to these examples:

20,000 visits between January and March: $ 4.50

100,000 visits between April / June: $ 33.80

100,000 visits between July / September: $ 117

100,000 visits between October / December: $ 44.10

According to reports SADAIC and DNDA in Argentina more than 3 billion views on YouTube videos were recorded throughout the national territory, belonging to registered artists, which meant a total amount paid of about $ 1.5 million.

Who will tip

YouTube According to official statistics, during 2012, the most watched video in Argentina were all music videos. Five of these videos were originated locally, which means the collection of copyright. The Top Five of YouTube ranked in 2012 by artists were:

The Lokos Note: more than 24 million views

Nene Malo: 16 million views

The Discotekas Break: about 8 million views

Lovebirds: about 7 million views

No You will like: more than 5 million views

The only artist contained in this ranking with the highest number of subscribers to its YouTube channel, is Tan Bionics in position 10. This channel was created in August 2006 and currently has more than 200,000 subscribers and 44,224,033 reproductions all its contents. The other nine positions are occupied by non – musical content channels.

The figures are encouraging for local musicians if we consider that the virality with which an artist can stand on YouTube does not imply a significant economic effort in relation to a real promotion. It may even be a good tool for dissemination, considering that YouTube associated videos uploaded to Argentina to iplocal, implying that a video will have greater visibility in Argentina than in other countries, unless it is promoted through a trade pattern .

Do you think musicians and specialists

In the real plane of the Argentina music scene, we asked to April Sosa, former drummer of Catupecu Machu and leader of Tales Borgeanos, before starting a tour of return on their musical project throughout Latin America, we answered the questions about this new regulation.

What opinion do you have about the agreement between SADAIC and YouTube to pay royalties for video views in Argentina? You will more fairly regulate copyright or will complicate?

I do not know if you can speak in a fair way. I think in principle only has an impact on the bands mainstream , which has thousands of reproductions in their videos. Perhaps we should think about the issue in a global and not personally; I mean that the revenue benefits by percentages related to the account of the artist and not much play.

Have you found any negative or conflict with the way royalties are collected today? They have not changed since I was a partner for more than 15 years ago. And I do not see it being negative. I think we are artists, and a union as SADAIC, we have to be on top of this crazy expansion in which the music was transformed by the Internet and all its endless and variable platforms.

Susan Boyle, an artist who gained notoriety thanks to a video posted on YouTube that gave him fame beyond Internet
Susan Boyle, an artist who gained notoriety thanks to a video posted on YouTube that gave him fame beyond the Internet. Photo: AFP

Who favors? What new artists or consecrated? I think the gap between the great artists and new will become increasingly marked. But on the other hand, new bands have broadcast platforms that ten years ago did not exist. I try to be positive. I see in the background, all this development has a good harbor, where the music is being benefited.

From the point of view of music professionals who communicate with the recognition of digital platforms on the Internet and new media, we spoke with Argentine products Tatu Estela, also Director of Taringa! Music and main reference point approach between the chambers of authors and composers and musicians who spread their works on the Internet, who considers this news as a step of great importance and very positive:

“Although we were not involved in the agreement signed between SADAIC and YouTube, it seems a step of great importance and very positive that a camera approach to new music platforms on the Internet and reach such agreements, and Internet is undoubtedly the future of music. ”

Tatu Estela got both SADAIC as AADI signed with Taringa! a letter of intent to work to arrange payment of royalties for copyright of artists on the Internet. The argument in reaching this agreement was the ease offered by the tencología to measure in a fair and balanced way, both reproductions and ownership of content: “We want the full potential of the Internet to measure and distribute efficiently used and just the royalties generated by reproductions of songs, both large and small artists “.

How to charge for reproductions

To collect royalties for copyright , you must first be enrolled in SADAIC. But to be a partner or affiliate must register works both this entity and the National Copyright(DNDA). The first (SADAIC) manages the commercial rights payments, the second (DNDA), to protect the authorship of the material in cases of conflicts of plagiarism or assignment of rights or trade disputes.

SADAIC not record names of bands, this must be done in the registration of trademarks and patents.

Once our work is protected in the DNDA and registered in SADAIC, and can collect royalties. In the event that the authors of the works are more than one (a band where all compose or choose to distribute profits equally, for example), the registration of works should be indicating the percentage that corresponds to each musician.

All kinds of consultations related to how to adhere to the collection of royalties should be directed to the areas of National Work and Interpreters and Documentation, located in the building SADAIC in Lavalle 1500, Buenos Aires.